Earlier this year, Adobe Firefly was announced, a set of AI tools and features for its many Creative Cloud apps. Today, Adobe found out The commercial launch of Firefly, making it available to Photoshop, Illustrator and Express users. Previously in beta testing, this tool uses text prompts to create images, vectors, and other visual content.

The new offering is priced based on “creative credits,” which allow users to produce a certain amount of AI-generated content per month. After the monthly credit allocation is exhausted, users can continue to produce content at a slower pace. This subscription package will be available from November 2023.

Creative Cloud, Firefly and Express users on free plans will now also receive monthly generative credits. After reaching the plan-specific number of creative credits, there is an option to upgrade to a paid plan to continue creating properties with Firefly-powered features for $4.99 per month.

Adobe is also launching a new web app for Firefly as part of its Creative Cloud subscription plans. The app will provide access to Firefly’s image creation capabilities without opening Photoshop or Illustrator.

Adobe emphasized that Firefly was trained on billions of images over seven months to develop its image creation capabilities. However, such technologies have come under fire due to potential copyright issues with training data. In June, for example, Microsoft and OpenAI were sued for $3 billion for ChatGPT’s privacy violations.

In response, Adobe says Firefly will implement “content approvals” on all AI-generated work by default. These act like a digital watermark, showing the date the work was created, the tool used and the editing history. Adobe states that this is part of its initiative to encourage the development and transparency of artificial intelligence.

By default, Firefly includes content certificates on every asset created using Firefly to indicate that generative artificial intelligence has been used, bringing more trust and transparency to digital content. Content credentials are verifiable details that serve as a digital “nutrition label”.

Firefly’s launch comes amid a wave of interest in generative AI following the release of tools like Bing Image Creator and Microsoft’s Stable Diffusion.