According to the latest report, Apple is said to be in talks with the American electric car manufacturer Rivian regarding a possible partnership. This seemingly suggests that Apple is still finding new ways to relaunch the Apple Car.
The entire Apple Car project, “Project Titan,” has been called off in February 2024, according to a report. The move surprised the 2,000 employees who are supposed to be involved in the Apple Car project. Some of the employees have reportedly been transferred to Apple’s artificial intelligence development and research teams led by John Giannandra.
The news that Apple canceled its Apple Car project broke the internet; It is seen as a A positive move by analysts. However, now, according to a report by DigitimesApple is believed to be looking to revive its Apple Car project as it is discussing a partnership with EV company, rumored to be EV maker Rivian.
Although Digitimes cited supply chain sources for this information, the news is still speculation. So, we advise you to take this with a huge grain of salt. But when you look at the scheme of things, Apple’s collaboration with an EV company like Rivian could mean a revival of the Apple Car project.
Besides, this wouldn’t be the first time Apple approached car companies about this. Previous reports It is suggested that Apple has been in talks with Korean automakers Hyundai and Kia for this alleged project. But this talk did not turn out positive, and the talks with Hyundai and Kia failed.
Another result of the rumored talks between Apple and Rivian could be that the electric car maker may finally adopt Apple CarPlay. Interestingly, Rivian does not support Apple CarPlay or even Android Auto in its electric vehicles. Rivian CEO RJ Scaringe, on a podcast with MKBHD, said:
A lot of the things we do, whether it’s music or mapping, we have to make sure we integrate with the best-of-breed platforms. But by controlling the system, it just allows us to be the arbiter or the master chef in terms of the experience you get, as opposed to giving away control over what we think is one of the most important parts of the experience.
It will be interesting to see how things materialize between Apple and Rivian. Let us know your thoughts in the comments below.