When an indie game developer and publisher decided to launch its latest PC game, the horror-themed co-op title Content warning, it did something a little different. He launched the game on April 1st by providing the full version from there for his first 24 hours.

As you can imagine, this decision allowed more than 6.6 million people to get the game for free on its first day. It also pushed the number of concurrently online players on Steam up to 204,439 players, According to SteamDB.

After this first day off, Content warning has become a paid title, albeit one with a fairly reasonable price of just $7.99. However, with over 6 million copies shipped for free, you might think there’s no one left who wanted the game. You were wrong.

This weekend, Landfall posted about it X account (formerly Twitter). that since day one is free, Content warning Sold a million copies at that $7.99 price tag.

This proves that there is more than one way to get people to play your game and also make money from it. You have to wonder if other developers, especially smaller indie teams, might think that this business model can be replicated for future releases.

We should also mention that while the current online player is concurrently considered for Content warning Well below its peak, it’s still pretty respectable for a small indie game. SteamDB shows it had a 24-hour peak of 33,569 players.

B Continued post on XLandfall also stated that it is working on “some fun updates and fixes along the way”. Content warningThe 7.6 million players (and counting) of the players.