According to rumors, one of the biggest premium streaming services, Disney+, is adding a new and major feature that was present in other services. as per the informationVia unnamed sources, Disney+ plans to add a 24/7 streaming section for some of its content.

Details about this new feature, including when it will be rolled out, were not disclosed in the report. However, he does say the plan is to offer channels with content from its Star Wars and Marvel TV library.

24/7 streaming channel services have become increasingly popular over the past few years. The format, where you channel surf and watch content from hundreds of channels, just like you do with a TV or basic cable service, started as a free service. It started with Pluto TV and later expanded to include Tubi TV, The Roku Channel and others.

Even premium streaming services like Paramount+, Peacock and Amazon Prime now offer 24/7 streaming channels in addition to on-demand streaming of their library of movies and TV shows. The appeal of such services for some people is that you can, for example, turn to the Marvel Channel and watch their content or even just run it in the background while you work without having to make on-demand content selections.

Disney+ recently officially added content from Hulu’s library of titles to its app for US users, while continuing Hulu as a standalone service. Recently, Disney CEO Bob Iger revealed that the company will begin cracking down on password sharing on its streaming services, starting in a few countries and markets in June and will go worldwide in September. No word yet on how this system will be set up and how much it will cost people who do share their Disney+ passwords.