HomeGoogle Chrome has become public use preferences now are visible to all...

Google Chrome has become public use preferences now are visible to all site owners

Published on

The new version of the Google Chrome browser launched the Privacy Sandbox API, a set of technologies for displaying and analyzing ads. This means that websites can directly access these interfaces and serve users of compatible browsers that appeal to their interests.

Source: google.com/chrome.

In other words, sites can now directly ask Chrome what topics they interested in the user. They will automatically select them using their browsing history to show them that they do have a personalized offering that is customized based on their actions. These techniques are better than tracking people using cookies, which are starting to wane. Google Chrome is the primary tool that powers the Privacy Sandbox; the chrome-based Microsoft Edge browser also shows signs of Chromium support; Apple and Mozilla refused to implement at least its Topics API component.

As Google understands, privacy doesn’t match the traditional definition of a word, says the British resource The Register. It’s not a free binary state of privacy or absence, it’s a consent-based trading of information to take advantage of advertising-supported content. In Google’s view, Privacy Sandbox API tools protect user’s identity less than cookies.

Image Source: Myriam Jessier / unsplash.com / Myriam Jessier / unsplash.com / iPhotos / myriam_jessier.

Here are some handy tools included in the plyger security program.

The user allows use of a common storage: shared storage, a shared storage, the entire site with dedicated a collection of data, and a shared iframe with no privacy, and thus protect privacy and privacy; Protected Audience or protected audience, a means for advertising on a computer, for example, on a website that contains or retains personal information.

All of these funds, and Google and its partners are sure, will allow to stop working with third-party cookies as early as next year, but keep advertising revenues. The other market participants categorically reject the form of the question. For example, the Movement for Open Web, which advocates against the use of cookies, is opposed to opt-out. In their version of Google, a consequence of its actions, they block the opportunities to work with traditional public technology and force advertisers and advertising platforms to use only its means, creating a monopoly.

A lot of different companies make up their knowledge and experience of innovation. In the US where advertising is typically valued over consumer privacy, the pop-up just informs the latter of new APIs came into effect, and they’re already active, and you need to look for them in the settings to disable them yourself. In the Netherlands, users are encouraged to activate the Topics API by themselves.

If you notice a mismatch, just click the mouse and press a CTRL+ENTER.

Latest articles

More like this