HBO Max Debuts in Nielsen TV Usage Rankings –


HBO Max commanded sufficient of TV viewers’ time in April to be name-checked in Nielsen’s month-to-month platform rankings.

The Warner Bros. Discovery streaming service was accountable for 1 % of whole TV utilization for the month — simply sufficient to interrupt it out of the “other streamers” class in April’s Gauge snapshot. HBO Max had each the streaming premiere of The Batman and the debut of season two of The Flight Attendant in April.

Streaming as a complete had its highest share of TV utilization for the second straight month, rising above 30 % for the primary time. TV viewers spent 30.4 % of their time on streaming platforms, up from 29.7 % (the earlier excessive) in March.

Overall TV use fell by about 2 % month to month, however streaming held pretty regular whereas broadcast and cable slipped somewhat bit — thus resulting in streamers reaching a excessive in share of viewing.

Cable remained the most important piece of the TV pie with 36.8 % of viewing time, off a tick from March. Sports viewing on cable rose, thanks to varsity basketball’s Final Four and the beginning of the NBA playoffs, however information viewing shrank for the primary time in a number of months. Broadcast shrunk by two tenths to 24.7 %, pushed by a fall-off in sports activities viewing and dramas. Other TV use, together with gaming and bodily media playback, accounted for the remaining 8.2 %.

Among particular person streamers, Netflix (6.6 % of all TV utilization) and YouTube (6.1 %), each of that are consistent with their shares from the earlier month.

Nielsen’s April Gauge rankings are beneath.

Platforms

Cable: 36.8 %
Streaming: 30.4 %
Broadcast: 24.7 %
Other: 8.2 %

Streaming Services

Netflix: 6.6 %
YouTube (together with YouTube TV): 6.1 %
Hulu (together with Hulu + Live): 3.3 %
Prime Video: 2.5 %
Disney+: 1.7 %
HBO Max: 1 %
All others: 9.2 %





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