AT&T has announced a new privileged plan called AT&T Turbo, which users can enjoy by paying a few extra dollars, in return, they will get a data boost to operate high-performance applications such as games, social media applications, video conferencing applications, etc., with improved Responsiveness and stability.
Starting May 2, AT&T users can pay an additional $7 for this new AT&T Turbo service to get preferred network connectivity and data performance, especially in congested areas. By signing up for AT&T Turbo, users will receive priority network traffic in locations with congested network areas.
This means that with AT&T Turbo, users can enjoy better connectivity at places like sporting events, concerts, etc. AT&T Turbo offers less lag, less buffering and faster network connectivity compared to regular AT&T customers.
Erin Scarborough, AT&T’s senior vice president of consumer products, said:
With AT&T Turbo, we’re the first to give customers the choice to turn on enhanced data with just a few clicks. We know customers want more control over their experience, especially while they’re on the go, and AT&T Turbo answers the call by putting everything at our customers’ fingertips. Today is just the beginning of how AT&T plans to improve the customer experience through our network and we look forward to developing the capabilities of AT&T Turbo in the future.
Standard AT&T customers can pay $7 per month per line for their eligible plans through the myATT app or online. They can add or remove it whenever they want from their line. Eligible customers will also get the option to turn on AT&T Turbo services to boost network speed while the connection is active.
The launch of AT&T Turbo comes after the FCC reinstated net neutrality rules, which direct ISPs (Internet Service Providers) to treat all data traffic equally and prevent the creation of ‘fast lanes’ for specific content and services.
AT&T has stated that its Turbo service follows all Net Neutrality guidelines because it increases the speed and responsiveness of all apps without favoring a specific app, website or service.