It’s often the subject of controversy to look at content and spoilers in marketing. It might make it strange to hear that Terminator 2 director James Cameron was the one who decided to feature an early-looking movie twist in the marketing.

In an interview, Cameron explained how his ambition was to inform the public that the Terminator was a good actor in the popular sequels marketing.

All of us’s battles with the Suits were the same, but what you said, it wasn’t a battle, said Cameron. The Carolco guys, Mario Kassar and Andy Vajna, were good partners on T2 and I led the charge of marketing, including showing Arnold as a good guy. It wasn’t a Sixth Sense twist that was revealed at the end of the film. He came to the show he was the Protector at the end of Act one.

Cameron explained how his job was to show this, saying that he believes that he should show off the best parts of his project when trying to sell it to the viewers.

I also always feel like you are the best actor in a movie. I thought our potential audience would like to see how the most deadly deadly sands was in the world more heroic than just to see what would happen to a person. Sequels have to find a balance between honoring those most loved elements from the first film and, on the other hand, promising to shake things up and turn them upside down. Our marketing campaign for T2 was an exact promise that worked.

Camerons latest film is The Way of Water: Avatar, which he wrote and directed. TheAvatarsequel features Sam Worthington, Zoe Saldana, Joel David Moore, Dileep Rao, Stephen Lang, Matt Gerald and Sigourney Weaver return.

Three more films are planned; Avatar 3tentatively scheduled for December 20, 2024, Avatar 4set for December 18, 2026, and Avatar 5 on December 22, 2028.