Meta announced in a blog post today that it will launch new AI features for its advertisers, including image and full text generation for use in ads. Meta says these new tools will be accessible through Advantage+ Creative in Ads Manager in one place.

The first of Meta’s new tools is AI-powered generative image creation, which can create image variations inspired by the original ad with text overlay capabilities. It can also create new backgrounds around product images, expanding images to better fit multiple surfaces. The image creation tools also support the ability to provide text prompts to narrow down what the AI ​​has to offer.

The second AI feature that Meta announced today is text generation, which can create and offer variations to the ad headline in addition to the main text. Meta says the feature will soon be built into the next generation of its big language models, Meta Llama 3. Upgrades to this feature are already in testing, with new features such as ‘reflects the voice and tone of the brand’ and ‘highlights key selling points based on previous campaigns’ yours and input text.’

Outside of the above announcements, Meta has announced several updates to its existing Advantage+ tools, such as creative optimizations for aspect ratio viewing, the ability to import and use videos instead of just static images, and the ability to “protagonize” an image or video in the center of a catalog ad.

Finally, the last announcement from today is about the Meta Verified test for businesses on Facebook and Instagram, which will expand to eight new countries, with Australia and New Zealand starting today and Argentina, Mexico, Chile, Peru, France and Italy. in the future. Finally, Meta confirmed that the Verified for Businesses program would be coming to WhatsApp, but gave no indication as to when it would arrive.

source: Meta