Microsoft hasn’t had much luck selling its Xbox consoles in Japan over the past few decades. However, this does not prevent the company from having a presence in the Japanese gaming market. This week it announced some of its plans for the Tokyo Game Show 2023, which will take place from September 21-24.

in a blog post, Microsoft announced that it will hold a live streaming event from the show on September 21 starting at 6:00 PM JST. If you live in North America and want to watch the live stream, you’ll have to stay up late or get up early. This will happen at 2 am Pacific Time or 5 am Eastern Time.

Microsoft has stated what we can expect to see from the Tokyo live stream:

Players can expect to hear progress updates from Xbox and Bethesda Softworks and see a creatively diverse collection of games from creators based primarily in Japan and across Asia. We’ll also be sharing exciting new games coming to Xbox Game Pass, which continues to grow with great content from teams all over Asia.

The live broadcast will be broadcast live on The official YouTube channel of Tokyo Game Show. Microsoft will also feature the live stream on many of its official social network accounts, with Japanese and Australian sign language, and audio descriptions in Japanese and English.

Microsoft will also host a fan event at the show on September 23, where Xbox gamers can meet Xbox head Phil Spencer and Xbox vice president Sarah Bond.

A few weeks ago, it was revealed that Mena Sato Kato, who previously worked as the VP of Sony’s mobile games business for PlayStation, had been hired by Microsoft to be its new director of Japan partnerships at Xbox. LinkedIn Afterwards, Kato stated that she would “lead partnership efforts to support our Japanese partners globally.”

She will almost certainly be at the Tokyo Game Show to see if she can get more Japanese developers to make Xbox console games.