Netizens Raise Concerns Over NewJeans’ CEO Min Heejin’s Past Management Of Underaged Idols


Netizens are elevating issues over ADOR CEO Min Heejin‘s past management of underaged idols and over allegedly drawing inspiration from magazine spreads of a young Brooke Shields, who is known to have been abused and exploited as a child actress.

Min Heejin | @min.hee.jin/Instagram

ADOR, a company under HYBE, recently received criticism for debuting minors in the new girl group NewJeans. The eldest members in the group were born in 2004, while the youngest, Haerin and Hyein, are 16 and 14, respectively.

NewJeans | ADOR

While the youthful and seemingly age-appropriate concept of the group was praised upon their debut, many fans expressed discomfort with the ages of the members, especially that of Hyein. At the time, however, CEO Min Heejin’s previous feedback on the matter introduced some measure of reassurance, as she appeared to grasp that she is managing youngsters and acted accordingly.

In an interview with BE(ATTITUDE) journal, Min Heejin acknowledged that she wished to foster an pleasant surroundings for the ladies of NewJeans to develop as artists.

Our ladies are already making an unbelievable effort despite the fact that nobody is pushing them. And but, they’re nonetheless consistently apprehensive about not being adequate. The major function of our subject is to entertain. It didn’t begin with breaking information or measuring efficiency by numbers in thoughts. What I actually need is to foster an surroundings the place everybody can do their finest whereas having enjoyable. If it’s not enjoyable, there is no such thing as a level. A tough-working perspective doesn’t spring up magically each morning…. So I’ve set our group’s deal with enjoyment moderately than proficiency.

— Min Hee Jin

Additionally, she claimed that she had an excellent relationship with the mother and father of the members, which made her really feel much more liable for them.

Yet, whereas Min Heejin obtained reward for each her strategy to managing NewJeans and the idea she designed for them, she is now coming underneath fireplace as netizens level out situations wherein her dealing with of teenage idols was allegedly questionable.

As former artistic director at SM Entertainment, Min Heejin oversaw most of the firm’s greatest teams, together with Girls’ Generation, SHINee, and plenty of others. Fans have claimed that underage idols in Girls’ Generation, Red Velvet and NCT had been all subjected to uncomfortable conditions underneath her management, together with being made to do inappropriate ideas for his or her age, one thing that’s reportedly being seen now with NewJeans.

NewJeans’ youngest member Hyein | @newjeans_official/Instagram

Netizens have additionally notably referred to as into query Min Heejin’s allegedly contemplating Brooke Shields as a muse, seeing because the actress is understood to have been severely exploited as a minor within the leisure business within the late 1970’s and early 80’s.

Min Heejin left SM Entertainment in 2019. Some followers declare that, coincidentally, the corporate has not debuted minors since then. In truth, new SM Rookie Shohei has obtained criticism for the other, as he has but to make his debut at age 26.

Of course, there are some who’ve identified that she continues to have an excellent relationship with idols resembling former (f)x member Krystal, despite the fact that she was additionally a minor once they labored collectively.

Additionally, others have raised the purpose that despite the fact that Min Heejin has management over casting as CEO of ADOR now, she didn’t have that energy as artistic director at SM Entertainment, that means that the debuting of minors probably was not her determination.

As netizens proceed to debate over whether or not or not she is liable for placing minors in inappropriate conditions, many have emphasised the significance of not laying blame on the members of NewJeans themselves, as they’re fully harmless in all this.

The difficulty of debuting underaged idols is changing into increasingly controversial because the age for debut seemingly will get youthful, that means that Min Heejin could be removed from being the one one perpetuating the difficulty even when the criticism in opposition to her proved true. Fans are hoping to see a change within the business quickly, particularly with the upcoming debut of SM Entertainment’s Shohei.

Read additional in regards to the controversy surrounding the debut of underaged idols proper right here.

Is Debuting Young Teenagers As Ok-Pop Idols A Concerning Trend? Experts Say Yes





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