Sega Semi has agreed to buy Angry Birds maker Rovio Entertainment for 706 million euros ($776 million). Sega will pay €9.25 per share and €1.48 per share for the mobile games business. The Japanese company says it plans to “accelerate” growth in the global gaming market through the deal. The news comes after it was reported that the two companies are in talks for a possible deal.
About Rovio Entertainment Oyjの買収
SEGA will acquire Rovio Entertainment Oyj
~ Global expansion of consumer business through improving mobile gaming capabilities ~https://t.co/ICxRH6uuQK
— セガ公式公司🦔 (@SEGA_OFFICIAL) April 17, 2023
Sega Semi owns some of the best selling game franchises in the millions including Sonic the Hedgehog, Total Warand yakuza.
Rubio CEO Alexandre Pelletier-Normand said:
“I grew up playing Sonic the Hedgehog, captivated by its advanced design. Later, when I played Angry Birds for the first time, I knew that gaming had evolved into a true mainstream phenomenon, with the power to shape modern culture.
Joining Rovio has been an honor and I’m proud to see Angry Birds continue to grow as we release new games, series and movies. Our mission is to ‘create joy’ and we are excited about the idea of using our expertise and tools to bring even more joy to our players, enhancing and expanding the vibrant IPs of Rubio and Sega.”
Sega Semi’s mobile game business is mainly focused on the domestic market, while Rubio’s game is well known overseas. Rubio also rejected a €683 million ($750 million) buyout offer from its Israeli counterpart Playtika Holding Corp. in January.
Sega CEO Haruki Satomi said:
“Among the fast-growing global gaming market, the mobile gaming market has particularly high potential, and Sega’s long-term goal has been to accelerate its expansion in this area. Through the combination of the two companies’ brands, characters, fan base, as well as corporate culture and functionality, significant synergy will be created Going forward.”
The transaction between the two companies is expected to be implemented by the third quarter of this year.