Square Enix President Wants Its Japanese Studios To Avoid “Only Developing” For Western Audiences

Japan’s market was once huge, however now if you happen to’re not in China or the US, Matsuda says “you are not in business.”

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You can typically inform instantly when a game is made in Japan. There’s only a totally different really feel, a unique vibe that’s exhausting to copy for North American or European builders. Square Enix president Yosuke Matsuda attributes that vibe to its success and warned Japanese builders from catering an excessive amount of to Western audiences.

In a brand new interview with Yahoo Japan (as translated by VGC), Matsuda stated world gross sales are important for an organization of the dimensions and scale of Square Enix, however that doesn’t imply each game must be made for a world viewers.

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“Nowadays, the games market is globalized. The domestic market used to be big, but now it is behind China and the US. If you are not recognized globally,” Matsuda stated, “you are not in business. But interestingly, if Japanese developers try to imitate Western games, they cannot make good ones. The designs of the monsters, and the visual and audio effects, are all still somewhat Japanese. And players around the world know that this is what makes Japanese games good.”


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Japan has its personal model with regards to video video games, Matsuda defined, which is why Final Fantasy video games are made by Japanese studios virtually completely. Meanwhile, Tomb Raider, Life is Strange, and Marvel’s Avengers are made in European or North American studios. Forspoken appears to be the odd exception to this rule, which bears shut examination when it will definitely arrives in October.

Elsewhere in the identical interview, Matsuda once more expressed his curiosity in blockchain-based video games, this time calling the metaverse “autonomous game content.” The concept of making a Roblox-style game the place gamers create the content material themselves and promote it again to every other– and the place Square Enix takes a sure reduce of the profits–holds lots of attraction to executives even when it doesn’t have fairly the identical attraction to gamers.

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