It is no secret that Bethesdas is now making a starfield. Every fan in the gaming world expects the resuscitation of this space RPG. This is thought well in fan theories, in live discussion on social media and even in a statement of popular personalities like Post Malone and others.
However, in the weeks leading up to the Starfield launch event on September 6th, there has been some tension. This tension is fuelled by information. From screenshots and pictures of what should be said in the games, to information of others after the first 15 hours and most importantly of the activities in which they happen to be a part of the NDA, the unauthorized and very early disclosure has provoked controversy.
On the other hand, leaks aren’t harmful. At least now. The last details do not violate the essence of the game gamers have to watch for themselves. However, it’s not universal. I’m sure the day of release will get cooler, as leaks are going to be able to entice the team to carefully decide what the key surprises are.
In a widely popular statement, Matt Frey, Bethesdas’ director of public relations, protested against such a leak.
Without touching Starfield directly, he made a vivid picture: Unfounded revelations can destroy the meticulous effort the developers put into every project. Even in a world where information is a currency, major publications often use leaks to circumvent the embargo, churning the slumber eagerly hungry publics for a fresh sensation.
Nonetheless, blamed publications for their work is also wrong. The root of the problem is elsewhere, in the effects of the Bethesda Game Studios encryption methods and/or its decision to offer a preload so soon, as would be an attempt to receive feedback from the Starfield Early Access release date.
To make matters worse, Bethesda seems to be handing out press copies to obscure individuals even with unverified track records. It is possible that anyone would risk violating the NDA, without knowing the consequences, all for a purpose of becoming popular.
Since Starfield was announced, jokes have been made that this is a typical Bethesda game, an amazing experience with a share of bugs and problems. But those who are brave enough to venture into the depths of space, into spoiler-filled territory, will find that there is very little talk – if any – about the games in the leaks.
In this case, unintentional leaks are an effective and useful marketing tool. One could even argue that Bethesda is leaking some details. It’s definitely not going to happen, but somehow it’s possible for everyone to talk about Starfield, the better one.
In the gaming community, leaks can be mixed feelings, such as delight in first information or disappointment when there were key points spoiled. The developers are facing a threat of a high-level workflow and a disaster for years of experience.
The new game from Todd Howard will come to play on PC and Xbox S|X consoles on September 6. You can find the game on our website. Hopefully, you can get more money here.