Tesla has decided to release its superchargers from 9 to midnight today.
Having recently slashed the prices, the Californian brand is using this technology hard to get out of control – its superchargers work up over an extended time period.
In the past weeks, Tesla had already decided to lower its prices after recent developments in the electric industry. The cost of electricity is up by a significant margin in last weeks.
The new prices confirm that this is the case already. The fact is, it’s more than just charging your electric car is significantly cheaper at Tesla than at the competition.
That time, Tesla went even further.
The free time is fifteen hours. A simple publicity stunt or a deep strategy?
That drove Tesla into the electric industry with a supercharger from 9 to midnight. As for the example, the exceptional offer, available by all Tesla users in Europe, is certainly an incentive proposition. The Tesla app is able to check whether this offer is valid.
Out of the commercial gesture and the resulting publicity, this initiative could also serve a large-scale test for Tesla. Because it allows free access during this time period, the brand could anticipate the influx of a significant amount of vehicles to recharge. That would be an opportunity for Tesla to evaluate its capacity and robustness in face of high demand.
In the following few days, we will definitely see more of the Teslas motivations and a lot of potential effects of this operation on the supercharger network. Meanwhile, the owners of Tesla vehicles in Europe have something to gain if they profit from this generous offer.
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