TikTok has announced that it is starting to automatically tag artificial intelligence generated content (AiGC) coming from other platforms. The company is a member of the Content Authenticity Initiative (CAI) and Adobe’s Coalition for Prevention and Authenticity (C2PA), which includes Adobe and Microsoft among its founding members.

The ByteDance-owned company already flags AI-generated content created on its platform as content made with TikTok’s AI effects. It requires creators to tag a realistic looking AIGC and over 37 million creators have used a tool that does the job.

“While most people want to enjoy AI-generated content responsibly, there will be bad actors who will use AIGC to intentionally defraud others,” the company said in Blog post Explains her latest move.

TikTok will identify AI-generated content using Content Credentials – a technology developed by C2PA that facilitates AIGC identification by adding the required metadata to digital content. Content approvals already embedded In other tools and services such as Adobe’s Firefly, Photoshop, and images created by Azure OpenAI DALL-E models.

TikTok has started rolling out the ability to read content approvals in photos and videos, with support for audio-only content coming soon. It is the first video-sharing platform to implement the technology, and in the coming months it will begin attaching content certificates to TikTok content, which will stick to it even if the content is taken down.

TikTok will be able to flag more AI content as other platforms adopt the technology. “This means AIGC’s ramp-up with the auto-label on TikTok may be gradual at first as it needs to receive the metadata of the content credentials so we can identify and tag them,” it said.

Anyone can use C2PA Verifying the tool Identify “AIGC made on TikTok and even learn when, where and how the content was created or edited.”