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Xbox Game Pass could be the next ad-rate subscription service that can get an ad-tier cheaper

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Microsoft has floated the idea of introducing a more low-cost membership for Xbox Game Pass.

A new survey sent to some Spanish Xbox players, per Windows Central, said the tech giant used to gauge its interest in some more hypothetical, less expensive Game Pass subscriptions.

One of the proposed memberships is to pay a lower fee, so as to buy the first-party Xbox games for six months, a significant change from Game Pass’s current promise of day-one exclusives. A cheaper tier could also introduce advertisements in the service, which presumably works when a game is launched.

It is interesting that the new survey indicates that Microsoft recently patented a way of showing personal ads in games, a timing that is strange given how a new survey looks at the new research.

While many streaming services were introducing lower-cost, ad-supported memberships as a way to drive growth, it has been noted that a lot of streaming services have already introduced lower-cost, ad-supported memberships. In November, Netflix launched the ad-enabled basic subscription, five.99 dollars/month in Canada and other markets. Ad-enabled products offer similar product offerings such as Disney, Hulu, Warners HBO, and Peacock. Disney+ even recently got an option ad-supported in the US earlier this month, although it’s unclear if it will expand to Canada.

Considering how Game Pass already derived inspiration from the on-demand nature of these streaming services, it’s easy to see how Microsoft could also look at their handling of ads. Of course, it’s important to mention that surveys and patents aren’t exactly the same as actual confirmation. From what a clear indication is, it’s still unclear whether or not Microsoft will continue.

For now, boss Phil Spencer said the price of Game Pass will inevitably go up, but not until next year at the earliest. The company confirmed that the cost of first-party Xbox series X/S games will also increase next year ahead of Starfield.

It was a Windows Central network.

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