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ADOR’s CEO Min Hee Jin Comments On The LGBTQ+ Representation In NewJeans’ “Hype Boy” Music Video

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The subject of Hanni’s “Hype Boy” MV storyline was introduced up in a latest interview.

ADOR‘s CEO and NewJeans‘ creative director, Min Hee Jin, recently spoke with Billboard about NewJeans’ success and first EP.

ADOR’s CEO Min Hee Jin | @min.hee.jin/Instagram

Min Hee Jin mentioned numerous matters with Billboard, reminiscent of how she got here to be the CEO of the HYBE Labels subsidiary, what led her to depart SM Entertainment, and why she didn’t thoughts that HYBE wasn’t concerned within the planning of the rising rookie group.

(From left to proper) NewJeans’ Hanni, Haerin, Hyein, Minji, and Danielle | @newjeans_official/Instagram

The proficient five-member Okay-Pop lady group seemingly appeared in a single day, and that was as a consequence of a cautious advertising and marketing technique deliberate by Min Hee Jin.

Without promotion, they dropped their first music video and efficiency video for “Attention” on the finish of July.

I assumed to myself it might be cool to launch them with none teasers, and I used to be shocked after I heard CEO Min’s clarification as a result of she truly had the identical thought!

— Hyein

After “Attention,” they launched six variations of their “Hype Boy” music video together with an intro video.

| HYBE LABELS/YouTube 

Aside from the spectacular finances for the music video and the six totally different variations, the varied illustration all through every music video earned followers reward.

Member Hanni‘s music video is widely believed to show an LGBTQ+ love interest storyline.

| HYBE LABELS/YouTube 

In the interview, Min Hee Jin was asked about the nod to the LGBTQ+ community in “Hype Boy.” When the interviewer, Jeff Benjamin, asked if the storyline was intentional, this is what Min Hee Jin had to say,

The focal point of the music videos from NewJeans’ first EP is relationships between one individual and one other relatively than merely specializing in these between women and boys… In “Hype Boy,” the chemistry of those relationships was episodic and revealed in numerous methods. In explicit, I needed to convey the message that there’s magnificence and advantage in loving and embracing every individual’s individuality, relatively than making assumptions about individuals utilizing prejudices and stereotypes.

— Min Hee Jin

From her reply, her significant give attention to relationships from individual to individual and the inclusivity of various love storylines appeared to be intentional. This isn’t stunning with how meticulous every inventive resolution has been for the group up to now.

Fans beloved seeing the queer illustration and inclusivity within the music video, and are excited to see what the group’s future holds.

Check out the article under for extra on the varied illustration in every model of the “Hype Boy” music movies.

Netizens Praise HYBE’s Girl Group NewJeans For Diverse Representation In Each Member’s “Hype Boy” MV





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