The contract between a tech giant may end.

According to Bernstein analysts, Apple’s annual payments and remain a typical search engine in Safari are now up for around 14-16% of its total profit.

Google is paying billions of dollars to make Safari the default English language version. This allows Google to advertise on his iPhone and iPad, giving him access. In 2021, the money will be 15 milliards of dollars.

For example, if there’s an antitrust lawsuit against Google and this charges would be barred. If it loses, Google will not pay Apple. While, according to the analysts he could either make an agreement with one or two search engines.

However, you could use your own search engine and avoid Apple’s privacy policy. But monetizing search requires the creation of personal data for targeted advertising, as does Google.

Because of the lawsuit, Apple may lose or ruin its profits. However, as of the moment it’s announced in 2014 that an alternative would be able to avoid damages from occurring.

Source 9to5mac

She is the author of Andriy Sh. It’s 11 october 20, 23.

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