Microsoft has just announced another collaboration with a company that will help boost its AI services. Today, he revealed a partnership with Estee Lauder Companies as an extension of their current collaborations.

B Press Release, Microsoft announced that together with Estee Lauder, it will launch a new artificial intelligence innovation lab. It will be created using Microsoft’s Azure OpenAI service to help Estee Lauder improve and accelerate its product development as well as market for its more than 20 different beauty brands.

The press release reads:

ELC and Microsoft are applying generative AI tools in research and development for faster product development, enabling scientists and product development experts to respond more quickly to emerging trends in products and ingredients.

In addition, the AI ​​Innovation Lab also created a custom chatbot for Estee Lauder. She will be able to access the company’s extensive marketing data so she can help her team members create and launch marketing campaigns faster than usual. The financial terms of this new partnership were not disclosed.

This is just the latest collaboration between the two companies. In January 2023, Estee Lauder Launched a Makeup Assistant mobile app Designed to help visually impaired users apply makeup. The app used AI features provided by Microsoft’s Azure AI services. The app is currently available in the US, UK and Ireland, and will expand to other markets in the near future.

This is the third new AI-related partnership that Microsoft has announced this week alone. It also revealed a partnership with services and consulting company Cognizant that will purchase 25,000 Microsoft 365 Copilot seats for its customers.

Microsoft also announced this week a partnership with the Coca-Cola Company. It will spend $1.1 billion to use Microsoft’s artificial intelligence services over five years,